Skip to main content
SPS Logo

Course Schedule

Data Science

Course Descriptions and Schedule

MSDS 450-DL : Marketing Analytics


Description

This course provides a comprehensive review of data science as it relates to marketing management and business strategy. The course gives students an opportunity to work with data relating to customer demographics, marketing communications, and purchasing behavior. Students perform data cleansing, aggregation, and analysis, exploring alternative segmentation schemes for targeted marketing. They design tools for reporting research results to management, including information about consumer purchasing behavior and the effectiveness of marketing campaigns. Conjoint analysis and choice studies are introduced as tools for consumer preference measurement, product design, and pricing research. The course also reviews methods for product positioning and brand equity assessment. This is a case-study- and project-based course involving extensive data analysis.

Recommended prior course: 411-DL Generalized Linear Models.

Prerequisites: MSDS 420-DL Database Systems and Data Preparation and MSDS 422-DL Practical Machine Learning.


Winter 2019
Start/End DatesDay(s)TimeBuildingSection
01/07/19 - 03/25/19Optional Sync W
7 – 9:30 p.m. 55
InstructorCourse FormatStatusCAESAR Course ID
Srinivasan, Syamala
Online
Open

Winter 2019
Start/End DatesDay(s)TimeBuildingSection
01/07/19 - 03/25/19Optional Sync Th
7 – 9:30 p.m. 56
InstructorCourse FormatStatusCAESAR Course ID
Chaturvedi, Anil
Online
Open
Back to top