Courses, Communication Studies Major | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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COMM_ST 261-DL : Introduction to Corporate Strategic Communication

Description

The affordances of new technologies and changes in the modern business landscape have fundamentally transformed strategic communication. This course delves into exploring the modern corporate communication environment and why it requires an integrated approach to strategic communication. By the end of the course, students will be able to analyze corporate strategic communication practices and apply the acquired skills in their professional endeavors.