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Program Overview

Digital Content Management

Digital Content Management

The evolution of digital technology has vastly impacted the way we communicate, live and work. As organizations shift their communication and business objectives to the digital space, there is a need for agile professionals who understand and can flourish in this rapidly evolving field. The certificate in Digital Content Management is designed to introduce the fundamental concepts and strategy of digital content and technology. Students learn theoretical and technical approaches to user experience, the essentials of compelling visual design, concepts and tools for content creation, tactics for persuasive, effective communication in the digital space, and the social and cultural influence of digital media. All courses are offered evenings and weekends.

The program is aimed at individuals who want to develop their skills in information management, design, technology and creative oversight in the digital space. The certificate is ideal for content creators, editors, writers, social media managers, web producers, educators, startup entrepreneurs and consultants, as well as marketing, advertising, public relations and media professionals.

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About Digital Content Management

Digital Content Management Goals and Courses

Digital Content Management Tuition

Post-baccalaureate students at Northwestern's School of Professional Studies pay per course. For more information about financial obligations and tuition, please visit the Tuition page.

Admission for Digital Content Management

In addition to completing an online application, you'll also need to submit a few supplemental materials. A list of requirements for admission including application deadlines and tips on how to apply can be found on the Admission page.

Digital Content Management Registration Information

Whether you're a first-time registrant or current and returning student, all students register using our online student registration and records systems. Important information about registering for courses at SPS, including registration timelines and adding or dropping courses in which you are already enrolled, can be found on the Registration Information page.

Find out more about the Digital Content Management Program

Program Courses:Course Detail
Visual Communication <> ADVT 380-CN

Through a combination of technical and theoretical instruction, students in this course will learn basic concepts of visual communication as they tap into the potential of industry-standard software and their own brains as tools for creation. Ultimately, they will emerge with a better understanding of the relationships between the practical and aesthetic concerns that go in to effective graphic design. 

Students must possess a working laptop computer with Adobe Photoshop, Illustrator, and InDesign (CS6 or later; Creative Cloud recommended) to enroll in this course. Visit adobe.com to check hardware requirements and purchase/subscribe.

This course may not be audited. This course was previously ADVT 390-CN: Topics in Advertising: Introduction to Visual Communication


View ADVT 380-CN Sections
Human Computer Interaction <> CIS 330-CN

Human-Computer Interaction (HCI) is an area of research that encompasses usability, design, information architecture, psychology, ethnography, and software engineering. In this course, we draw on these disciplines to understand how people interact with technological systems in everyday life. The main focus of this course will apply a user centered design approach to iteratively develop and evaluate a prototype. Course topics include: contextual interviews, design process, prototype construction, and evaluation techniques. While no prior programming experience is required the student will benefit from experience with computing conventions as well as appreciation and willingness to learn.


View CIS 330-CN Sections
Topics: Digital Media and Society <> COMM_ST 395-DL

How has digital media transformed our sense of self and our relationships with others? In this digital literacy course, we will attempt to answer this question by studying contemporary and historical media research from a variety of fields, including social science, philosophy, media studies, and communication studies. Students will participate in group work and self reflection activities intended to help them analyze and evaluate the role that digital media plays in their lives. They will practice using different interpretive strategies and analytical tools to help them determine the social and cultural impact of digital media. We will pay special attention to the influence of digital media on conceptions of self and community, so that we may better understand how digital media affects how we work, play, learn, and communicate with one another.

This course will be conducted completely online. A technology fee assessed for online courses will be added to tuition at the time of registration. All materials, lectures, and other interactions will take place through the course Canvas site. Each week, students will learn about a particular topic through readings, videos, mini-lectures, and podcasts. Then they will participate in online discussions and complete homework related to the topic. The course will be highly interactive, and students will work with each other and with the instructor every week.

This course is part of the Business Leadership year two cohort.


View COMM_ST 395-DL Sections
Visual Storytelling <> JRN_WRIT 201-B

This course helps students find their writing voice through independent reporting, coaching and class critiques. It emphasizes visual story telling -- i.e., photos and text together. This course focuses on reaching a specific audience -- professional, academic, familial. It does so by allowing the student to select an appropriate topic for a photo essay. Students research, report and write their stories which become the script for a final project that resembles a slideshow. Coaching and class critiques help students along the way. Some weeks the instruction is remote-site -- computer interaction and telephone discussion with the professor. A schedule will be provided early in the quarter.  


View JRN_WRIT 201-B Sections
Integrated Marketing Communications <> MKTG 310-CN

Integrated Marketing Communications provides students with an opportunity to understand and apply IMC strategic concepts and methods. We will cover the main functions of marketing and marketing communications including product strategy, branding, pricing strategy, distribution, retailing, service marketing, advertising, promotion and media. This course was formerly MKTG 390-CN: Topics in Marketing: Integrated Marketing Communications


View MKTG 310-CN Sections
Project Management ORG_BEH 368-CN

In this course, students will learn the basics and best practices of project management and some of the tools and techniques that help manage projects smoothly and successfully. These include the essentials necessary for project success, the stages of project management, determining a project's feasibility, defining a vision for the project, setting measurable objectives, assessing resources and constraints, creating a managing a project plan, and dealing with change. This course is designed for those who have no knowledge of project management and for those who have been managing projects without any formal training. Its objective is to prepare project managers to plan, implement, monitor and evaluate projects of all kinds successfully, thus reducing stress and ineffective communication while increasing efficiency and success.


View ORG_BEH 368-CN Sections
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