Courses, Strategic Marketing | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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MKTG 320-DL : Brand Management

Description

In this dynamic brand management course, you'll explore the importance of brands, and learn about core branding components and brand equity. Topics will include integrated marketing, branding in the digital era of social media, long-term brand management, crisis communication, personal branding, and the impact of AI. You will engage in practical exercises, current case studies, and discussions to apply your learning to real-world brand management scenarios. Whether your future lies in marketing, business management, or entrepreneurship, this course provides a strong foundation for navigating the evolving world of brand management.

This course is conducted completely online. A technology fee will be added to tuition.